How to write a UGC brief creators love
By The Chozea Team · September 20, 2026 · 5 min read
What to include, what to leave out, and a template that gets you strong first drafts from creators.
Lead with the why
Tell creators who the product is for and the one thing viewers should remember. Creators make better content when they understand the goal, not just the checklist.
Be specific where it matters
Your brief should spell out:
- Deliverables: number of videos, length, aspect ratio
- Must-show moments and claims you can and can't make
- Usage rights and duration
- Deadline and number of revision rounds
- Budget per deliverable
Leave room for the creator
Over-scripted briefs produce stiff videos. Give the key message and let the creator say it in their own words; that's what makes UGC feel real.
Use Chozea's brief builder
Chozea's campaign builder walks you through each part of a brief and can suggest improvements you review before publishing. Nothing is applied without your approval.
FAQ
How long should a UGC brief be?
One page is usually enough if it covers the goal, deliverables, rights, deadline and budget.
Should I script the video for the creator?
Share key messages instead of a full script. Natural delivery performs better.
Get discovered. Get chosen. Get paid.