How to find paid UGC brand deals (a beginner's guide)

What UGC work is

User-generated content (UGC) is video or photo content you make for a brand to use on its own channels: product pages, emails, organic posts and ads. You're paid for the content itself, not for posting it to your audience, which is why follower count matters far less than it does for influencer work.

Where paid briefs come from

Paid UGC briefs usually reach creators in three ways: cold outreach (you pitch brands by DM or email), brand-run creator programs, and marketplaces where brands post briefs. Cold outreach can work but it's slow, and you usually handle contracts, rights and invoices yourself. Marketplaces trade that work for structure: the brief, the rate and the usage rights are written down before you start.

What brands look for

Brands hiring UGC creators want proof you can make a clear, watchable video about a product. That usually means:

• A strong first two seconds (the hook)
• Good light and clean audio
• Natural, believable delivery
• Clear product shots and a simple call to action
• Samples in the brand's niche, even if you made them on spec

A simple weekly routine

Treat it like a small business. Each week: make one new sample for a niche you want to work in, update your portfolio, apply to briefs that genuinely fit your style, and follow up on anything pending. Consistency beats volume.

Getting started on Chozea

On Chozea, you complete your profile, upload three or more videos, pick your niches, and get alerts when a campaign fits. Brands can also invite you directly. Chozea never charges creators a platform fee.

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